Manage the development and implementation of ASGCT’s annual marketing plan including identification of appropriate target audiences and institutions, objectives, tactics, and desired outcomes under the direction of the Executive Director.
Monitor and evaluate of the success of individual tactics and marketing plan as a whole and report progress to Executive Director, Society leadership, and team members.
Work with Communications Manager to coordinate the creation of all ASGCT promotional materials from conception to completion for brochures, broadcast emails, hand-outs, print ads, and other communications.
Travel to selected tradeshows to promote ASGCT and manage marketing efforts, including the exhibit booth, based on the marketing plan.
Coordinate the design and materials for the exhibition.
Work with ASGCT journal publishing partner to align and coordinate annual marketing plans to maximize impact, promoting both the Society’s journal and other strategic programming goals.
Work with selected publishers on print ad negotiation and placement, based on the marketing plan.
With the Executive Director, develop program budgets for presentation to the Board of Directors.Other duties as assigned.