Marketing Manager

The Marketing Manager will support the Enrollment Services team (admissions) in recruiting students and coordinating the integration of recruitment marketing with all-University marketing efforts. Reporting to the Director of University Marketing and Communications, the Recruitment Marketing Manager focuses on undergraduate and graduate recruitment marketing (print and electronic).

Primary Responsibilities:

• Serve as marketing/communications liaison to Mount Mary’s agency of record and the Admissions, Financial Aid and Student Services areas.
• Work in tandem with the VP for Enrollment Services, the Enrollment Services Leadership Team and the Director of University Marketing and Communications to develop an annual enrollment marketing plan.
• Collaborate with the Enrollment Services team to recruit students at all stages of the enrollment process. Assist with managing the Mount Mary University website as a recruitment tool.
• Work with Director of University Marketing and Communications to coordinate the development and integration of recruitment marketing in conjunction with all-University marketing efforts.
• Develop content and copywriter for a variety of marketing vehicles including emails, magazine articles, web pages, brochures and other miscellaneous marketing pieces.
• Provide strategic direction for media planning for various marketing campaigns.
• Analyze and purchase direct marketing lists for targeted recruitment purposes.
• Oversee the digital strategy and execution of SEM and PPC campaigns along with social media campaigns geared specifically towards recruiting students.
• Monitor and report on marketing campaign metrics and results to senior leadership groups. Conduct market research and develop strategic partnerships with outside vendors for recruitment-focused initiatives.
• Participate in strategic messaging and brand development initiatives tailored to a variety of audiences such as first-year, transfer, adult and international prospective students.
• Other duties as assigned.

Skills and Experience: 

• Bachelor's degree in communications, public relations, marketing or journalism.
• A minimum of five years of experience in a marketing atmosphere; prior experience in a higher education setting is preferred.
• Must possess superior writing and editing ability, strong attention to detail, the capacity to handle multiple projects simultaneously, and the ability to work collaboratively.
• Familiarity with AP style.
• Strong working knowledge of publication design, print production, and vendor relationships
• Skills in use of Microsoft Office programs (Word, Excel, PowerPoint, Visio).
• Experience with email marketing software such as Constant Contact.
• Preferred experience managing an annual marketing budget
• Adobe Creative Suite software (InDesign and Photoshop) and basic HTML code and content management system experience a plus.

Qualifications:

To perform this job successfully, an individual must be able to perform each primary duties satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform primary functions.

We offer a great team environment, competitive salary, and comprehensive benefits package, including Medical, Dental, Vision, 403B savings plan, 2 weeks of vacation, 4 weeks at 2-year anniversary plus 11.5 holidays a year.