The University of Wisconsin-Green Bay is a comprehensive public institution offering undergraduate, graduate and doctoral programs to nearly 8,000 students with campus locations in Green Bay, Marinette, Manitowoc and Sheboygan. Established in 1965 on the border of Green Bay, the University and its campuses are centers of cultural enrichment, innovation and learning. The Green Bay campus is home to one of the Midwest’s most prolific performing arts centers, a nationally recognized 4,000-seat student recreation center, D-I athletics, an award-winning nine-hole golf course and a five-mile recreational trail and arboretum, which is free and open to the public. This four-campus University transforms lives and communities through student-focused teaching and research, innovative learning opportunities, powerful connections and a problem-solving approach to education. UW-Green Bay’s main campus is centrally located, close to both the Door County resort area and the dynamic economies of Northeast Wisconsin, the Fox Valley region and the I-43 corridor. UW-Green Bay offers in-demand programs in science, engineering and technology; business; health, education and social welfare; and arts, humanities and social sciences. For more information, visit www.uwgb.edu.
This position reports to the Executive Director of Marketing and University Communications with a dotted line reporting to the Assistant Vice Chancellor of Continuing Education and Community Engagement. This position will oversee marketing plans and develop campaigns for the University with a priority given to meeting the needs of the Division of Continuing Education and Community Engagement. As a liaison to the Division, the Marketing Manager will support a range of marketing and operational projects for the University’s four campuses, requiring both strategic and tactical marketing skills for traditional and new channels. The Marketing Manager is expected to be proactive, outgoing, organized, collaborative and detail-oriented, while also possessing excellent oral and written communication skills. The Division serves participants of all ages through courses, workshops, camps, conferences, events, services and credit and non-credit programs throughout the State of Wisconsin and beyond. Targeted audiences include health and human services practitioners, assisted living facilities, caregivers, educators, youth, government agencies, business professionals, among others. The Marketing Manager will provide entrepreneurial marketing for all facets involved in building sustainable programming and collaborative partnerships.
- Bachelor's Degree in Marketing or related field at time of application
- Three years of experience in progressive marketing
- Master's Degree in related field
- Higher Education experience
- Experience in selling professional services, consulting, or training
- The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team.
The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural and economic resource.