Marketing Specialist

Denmark State Bank

Denmark State Bank is a Community owned bank, headquartered in Denmark, WI. There are four main locations: Denmark, Bellevue, Reedsville and Whitelaw. Denmark State Bank provides high quality personal service to its retail and commercial customers in the communities we serve. We specialize in agricultural lending, residential mortgages and small business loans, as well as an array of traditional banking services including checking and savings accounts, retirement accounts, loans, credit cards, 24 hour telephone banking, ATMs , online banking, HSAs, home equity lines of credit, mortgages, safe deposit boxes and wealth management services. More importantly, we have maintained our community bank attitude "Where Customers Send Their Friends". Denmark State Bank was founded in 1909 and with continual growth over the years resulted in our current assets valued at over $430 million.

https://www.denmarkstate.com/

Position Details

Marketing Specialist
Job
Full-time
6/13/2016
Northeast Wisconsin
Denmark, WI

The Marketing Specialist serves as an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion, the Marketing Specialist will proactively support the bank by overseeing traditional, interactive and online marketing efforts from start to finish.

  • Responsible for designing, creating, and delivering marketing programs to support the growth of the bank’s products and services.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in content development and optimization, event planning, advertising and graphic design.
  • Write, edit, proofread, manage and distribute routine marketing materials to include, but not limited to, printed collateral, sales tools and presentations, web and other online content, out of home and broadcast for external and internal audiences.
  • Manage daily projects by collecting information from internal customers and business lines. Traffic projects from start to finish while managing project budgets.
  • Manage all social media profiles on a daily basis and provide appropriate messaging and feedback as warranted. Develop a mechanism to track social media ROI.
  • Works directly with web provider to maintain and update DSB website and intranet as needed.
  • Assist with preparation and distribution of media releases and internal communications. This includes maintenance of mailing lists for publications.
  • Ensures that all marketing materials adhere to brand guidelines.
  • Conducts new product research and assists with implementation.
  • Track and monitor Marketing budget.
  • Execute email marketing campaigns through Constant Contact. Generate reports and maintain and update database as needed.
  • Assist with other projects and tasks as assigned by the Marketing Director.
  • Serve as liaison between vendors (print suppliers, promotional companies, freelancers, etc.) and the company.
  • Perform administrative duties as needed including: telephone coverage, mail handling, processing of letters/correspondence, events/meeting planning and assisting with completion of specially assigned projects.
  • Associate degree in marketing, journalism or communications or equivalent experience in these fields.
  • 2-4 years related marketing experience and/or training, previous banking experience is a plus.
  • Graphic Design experience a plus.
  • Or equivalent combination of education and experience.
  • Ability to prioritize competing tasks and workload in a fast-paced environment with minimal supervision.
  • Must be an organized communicator capable of building internal and external relationships with diverse personalities.
  • Ability to think creatively and apply writing skills as well as organize projects to see them through completion on time and budget.
  • Ability to read and follow written/verbal protocol.
  • Demonstrated effective communication and organizational skills.
  • Competitive salary
  • Comprehensive benefits package including 401K, profit sharing, health, dental, life, vision and disability insurance, flexible spending, paid vacation and holidays and more

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