Marketing Specialist

OnMilwaukee.com

"Creative. Community. Connected. That’s OnMilwaukee.com."

It began as a passion to make Milwaukee a better place through quality journalism and storytelling. That passion evolved to a desire to make media better, locally and nationally through unique partnerships.

We know how to monetize digital content. From day one, it’s been our sole focus and we’ve built a strong, profitable independent media group. Backed by an energized team and experienced investors, we eat, sleep and breathe digital - all day and all night.

As a full-service digital media company, OnMilwaukee stays true to its mission to make “Media that Moves,” while fostering a culture of community-building that stems from proven business tactics engrained in an entrepreneurial-minded team that leads instead of follows.

OnMilwaukee leverages its personality-driven local entertainment and sports content, breaking news and curated time-tested journalism, to drive traffic, loyalty and engagement. Join us!

http://corporate.onmilwaukee.com


Position Details

Marketing Specialist
Job
Full-time
1/15/2019
Southeast Wisconsin
Milwaukee, WI

ABOUT THE ROLE:

Works directly with OnMilwaukee’s marketing team, developing tactical executions that align with client goals and objectives.

CORE RESPONSIBILITIES:

Media Buying:

  • Build and track campaigns utilizing multiple DSPs 
  • Develop education/strategy for clients of all verticals and sizes 
  • Monitor campaign goals to ensure client KPIs are met or exceeded 
  • Perform daily campaign optimizations adjusting budget breakouts, CPM bids, audiences, and device targeting 
  • Identify opportunities within each campaign to improve performance and take action to improve results

Sales, Marketing & Revenue-Generation Support:

  • Oversee campaign maintenance (creative changes, screenshots) 
  • Assist sales on prospecting and servicing existing clients 
  • Provide timely reporting and campaign insights to the sales team 
  • Professional and advanced skills in excel, pivot tables and the like 

OnMilwaukee is an Equal Opportunity Employer and doesn’t discriminate against any employee/applicant because of race, gender, age, disability or any other basis protected under the law.

YOU ARE RIGHT FOR THIS JOB IF:

  • 1+ year(s) in Demand Side Platform Executions and knowledge of operations. 
  • 2 - 4 years of relevant digital media experience 
  • High level of interest and experience in data mining and optimizations; including performance driven programs 
  • Understanding and interest in programmatic and RTB. Must have a true thirst to understanding technology and strategy, while excelling in data quantifying 
  • Professional and advanced skills in excel, pivot tables and the like 
  • Proven analytical and critical thinking skills with a keen sense for organization
  • Proactive self-starter who can work independently and as part of a team 
  • Capability to thrive in an amazing, entrepreneurial environment and start-up atmosphere


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