Marketing Specialist

Trade Press Media Group

We are a market-leading, growth-oriented, and idea-driven media company based in Milwaukee, Wisconsin that satisfies the business and information needs of our customers, provides job fulfillment for our employees, and shares our resources and talents with our community. Trade Press Media Group is owned by Forum Media Group a international media company headquartered in Munich Germany. FMG has more then 1,000 employees in Europe, Asia, North America and Australia. Through our market leading brands, we provide insight, education, industry news, events, and technology tools to decision makers in the facilities management, commercial cleaning and rail transportation industries. As a multi-channel media company, we build and sustain prosperous professional communities and relationships through a variety of digital media, print magazines and live events

https://www.tradepress.com/

Position Details

Marketing Specialist
Job
Full-time
12/12/2018
Southeast Wisconsin
Milwaukee, WI

We are looking for an enthusiastic Marketing Specialist to contribute to our company’s marketing efforts. You will be an integral part of the development and execution of marketing programs to promote Trade Press Media Group products including live events, digital (websites,) online education and ad properties.

You should be a responsible marketing professional able to grasp industry trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help drive our reputation and growth.

PRIMARY RESPONSIBILITIES:

  • Brainstorm and develop ideas for marketing campaigns 
  • Create promotional copy for email and direct mail campaigns, online ads, and brochures
  • Conduct basic SEO and keyword research 
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies 
  • Update existing content on our web sites 
  • Coordinate trade show scheduling, shipments and logistics

JOB SKILL REQUIREMENTS:

  • Proven experience as marketing specialist or similar role 
  • Exceptional communication and writing skills 
  • Ability to describe product features in a creative and informative way 
  • Thorough understanding of marketing elements (including traditional and digital marketing) 
  • Demonstrable experience in marketing data analytics and tools 
  • Commercial awareness partnered with a creative mind 
  • Solid time-management skills/well organized and detailed oriented
  • Strong compensation package including a base salary
  • Comprehensive benefits including a PTO, 11 paid holidays, health insurance, dental coverage, a 401k plan that includes a corporate match component, long term disability insurance 
  • A great work environment, a high-energy marketing team and the on-going support you need to be successful
  • The opportunity to be a part of a well-established media company of high quality, print and digital brands, which is continuously evolving and growing

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