Marketing Strategist

Wisconsin School of Business

Founded in 1900, the Wisconsin School of Business established one of the first five business programs in the nation. That entrepreneurial spirit remains strong. Located within one of the world's leading public research universities, the Wisconsin School of Business is a vibrant community that honors our university's commitment to research and public service. We believe public research universities hold great untapped potential to address the world's most complex challenges. At the Wisconsin School of Business, we are uniquely positioned to redefine the partnership between universities and the business community. Together, we foster a passionate and diverse community of scholars, leaders and learners to address the business challenges, inspire leadership, and improve lives.

Join a talented, and dedicated in-house agency team that includes marketing strategists, designers, copywriters, and communications strategists who work together seamlessly to tell the Wisconsin School of Business’ story. The ideal candidate is a savvy marketer with great relationship-building skills, and experienced with running multi-faceted communications campaigns and creative development projects.

https://bus.wisc.edu/


Position Details

Marketing Strategist
Job
Full-time
5/15/2018
Southwest Wisconsin
Madison, WI

The marketing strategist role is an instrumental part of the integrated marketing communications team at the Wisconsin School of Business. This role works collaboratively with other strategists, designers, and copywriters to execute key marketing and communications initiatives for partners across the school.This position reports to the Assistant Director and helps elevate engagement and enrollment marketing to build and enhance WSBs reputation by delivering best-in-class marketing. The Marketing Strategist is also responsible for providing strategic and tactical guidance and recommendations for partners to optimize results of marketing communications projects.

Principal duties:

30% Internal client relations:

  • Manages a portfolio of internal clients
  • Develop key client relationships and internal relationships
  • Builds and manages the client's trust through recommending, fostering, creating and delivering effective advertising and marketing material
  • Creates, writes and presents project plans, scoping docs, and reports
  • Encourages the team to use agency project plans and scoping docs in developing ideas and advertising that best meets client objectives
  • Works integrally with other School and University departments and partners including Academy Technology & Web, Technology Support Center, Facilities & Events Services, DoIt, etc. - to develop effective strategies, processes, marketing material and output, and reports
  • Evaluates the input and ideas of creative, media and strategic planning relative to strategy and client preferences

50% Project management:

  • Knowledgeable of the process involved in producing all forms of marketing and advertising
  • Manages the entire production process, including: leading the planning and implementation of project, facilitating the definition of project scope, goals and deliverables, developing full scale project plans, managing project budget, creating project timelines, providing direction and support to creative team, ensuring quality and accuracy prior to client review, and coordinating creative review and client feedback with internal team
  • Constantly monitor and report on the progress of the project to all stakeholders
  • Present reports defining project progress, problems and solutions
  • Deliver project evaluations and assessment of results

20% Marketing consultancy:

  • Onboard creative team on media tactics
  • Review and analyze the performance of marketing strategies to optimize and advise on opportunities for enrollment marketing
  • Provide strategic guidance to client and IMC team, giving recommendations about marketing strategies and plans
  • Continuously monitor the marketplace and provide updates and recommendations to the client, school and IMC team
  • Assist in the development of innovative, strategic marketing and communications plans, including strategic analysis, competitive review, positioning, brand relevance, and accuracy, messaging, tactics and budgeting
  • Research external and internal factors to determine opportunities for marketing all School constituents - Assist in branding, positioning, and marketing implementation

Required:

  • BA/BS in marketing, communications or related discipline
  • Minimum of 1 year of experience in an advertising or marketing agency or in client relations and marketing with project management role
  • Strong marketing acumen with knowledge of marketing strategies and tactics, particularly digital
  • Experienced with running/overseeing multi-faceted communications campaigns and creative development projects
  • Experience in client management that includes the ability to analyze client customer data to support future marketing planning processes
  • Must be able to think strategically and develop implementation plans with strong follow-through with measurable results
  • Understanding of the overall measurement/analytics and marketing trends - Technically competent with various software programs, including Microsoft Office, content management systems, project management systems, CRM

Preferred:

  • Exposure to media planning and reporting as well as an understanding of paid media strategies
  • Ability to read web analytics and familiarity with platforms like Google analytics and CRM software 
  • Ability to demonstrate strong project management skills
  • Consulting skills
  • Strong quantitative skills
  • Ability to handle a heavy workload and manage several projects/tasks at once, mediating many demands and requests with strong problem-solving skills and attention to detail
  • Exceptional troubleshooting and creative problem solving to meet high-performance demands
  • A proactive learner with organizational agility
  • Ability to work in fast-paced environments with strong organizational skills
  • Excellent verbal and written communication skills, including formal presentation skills


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