Media Buyer/Planner

This position will be responsible for providing strategy to media purchases in support of academic enrollment and overall awareness of the mission of the Wisconsin School of Business.The Media Buyer position will focus on tracking of media performance and client relations faculty and staff for those units within the school who are the largest users of media buys within the school to find opportunities to collaborate and co-buy.This position will work closely with our Digital Marketing Manager to assure that our media buys convey the overall marketing scheme of the school to prospective students and the general public.

Principal duties:

(50%) Media Buying and Performance Tracking

• Develop strategic media plans to achieve desired client outcomes
• Negotiate media buys with performance requirements
• Monthly reports of media performance to school administration.
• Internal client relations - Manages a portfolio of internal clients
• Develop key client relationships with high-level internal school accounts
• Demonstrates a thorough knowledge of the dynamics and workings of the client’s business, including knowledge of the overall competitive landscape and advocates for the client internally.
• Keep the internal team informed, focused, and enthused about the client business and needs
• Builds and manages the client’s trust through recommending, fostering, creating and delivering effective advertising and marketing material
• Creates, writes and presents project plans, scoping docs, and reports
• Encourages team to use agency project plans and scoping docs in developing ideas and advertising that best meets client objectives
• Works intergrally with other School and University departments and partners includine Acacemic Technology & Web, Technology Support Center,Building & Conference Services, DoIT, etc. to develop effective strategies, processes, marketing material and output, and reports
• Participate in the presentation and positioning of marketing solutions (i.e. creative, media plans, meadi/press relations plans, etc.)
• Evaluates the input and ideas of creative, media and strategic planning relative to strategy and client preferences

(30%) Project Management

• Knowledgeable of the various steps involved in producing all types of marketing and advertising materialfor multiple projects and clients
• Manages the entire production process:
• Lead the planning and implementation of project
• Facilitate the definaition of project scope, goals and deliverables
• Develop full scale project plans
• Manage project budget
• Plan and schedule project timelines
• Provide direction and support to project team
• Quality assurance
• Constantly monitor and report on progress of the project to all stakeholders
• Present reports defining project progress, problems and solutions
• Implement and manage project changes and interventions to achieve project outputs
• Project evaluations and assessment of results

(15%) Marketing Consultancy

• Provide strategic guidance to client and IMC team, giving advice about market strategy plans
• Continuously monitor the marketplace and provide updates and recommendations to clients, School, and IMC team
• Lead the development of innovative, strategic marketing and communications plans including strategic analysis, competitive review, positioning, brand relevance and accuracy, messaging, tactics and budgeting
• Research external and internal factors to determine opportunities for marketing all School constituents
• Guide branding, positioning and marketing implementation

(5%) Other duties as assigned

Degree and area of specialization:

• Bachelors degree required
• A minimum of 1 year of professional experience in media buying required, with an additional 1-3 years advertising or agency client relations preferred