Media Buyer

The media buyer is responsible for execution and management of digital media buys for assigned client accounts, specifically within Hiebing’s DSPs. This person is a steward of our clients’ media dollars, providing expert oversight and hands-on management to drive results. The media buyer collaborates with a cross-functional planning team, and helps lead ongoing improvement of our DSP partner relationships and performance.

• Evaluate audience, inventory and technology partners associated with DSP buys, owning the buying process and platform relationships (including contracts)
• Educate media planning team on new opportunities, helping navigate clients into new territories with strategic buying ideas
• Work with media planners on audience opportunities, buy specs, marketplace availability and auction set values
• Negotiate and secure PG and PMP deals across multiple client categories
• Execute and manage digital media campaigns on behalf of clients, including campaign set-up, billing reconciliation and QA
• Own the daily maintenance and optimization of digital media campaigns to successful delivery against established KPIs
• Compile regular reports and provide performance insights that drive actionable, strategic campaign shifts
• Manage invoices and billing-related responsibilities of the media plan with associate media buyer

• A minimum of three years of online media buying experience in a full service, digital media or media agency
• Bachelor’s degree in advertising, marketing or related program
• Proficiency with digital and programmatic buying tools, including DSPs and bid management platforms. DMP experience a plus
• Experience with third-party ad servers and holistic knowledge of digital tracking
• Possess up-to-date knowledge of the digital media programmatic marketplace (opportunities, rates, partners) as it relates to display, native, audio, mobile and video. Digital OOH a plus
• Understanding of rich media and dynamic creative capabilities, and how use of unique assets will impact buy delivery, cost and performance
• Ability to project manage technical requests/issues with digital media operations specialist and external vendors
• Strong mathematical and analytical skills, with proven track record of leading campaign optimizations and improvements
• Team player approach with desire to collaborate on target-centric goals, including use of strong interpersonal communication

Competitive salary with excellent benefits, including 401k, cash bonus and deferred profit sharing.