Media Relations Specialist - West Region

Responsibilities:

• Supports the system strategic plan and organizational goals by promoting new programs, service enhancements, and research activities in specified clinical areas to the news media through a variety of outreach activities including press releases and tailored pitches. 
• Builds positive and credible working relationships with members of the news media by researching and developing new media contacts and through consistent, positive interaction with current contacts. 
• Serves as a contact with local and national news media for interview requests, medical information requests and patient condition reports. 
• Provides appropriate media support to non-clinical hospital offerings, educational programs and special events as necessary. 
• During a crisis, works closely with Director of Media Relations and other members of management as appropriate in developing and implementing a communications strategy. 
• Responsible for the ongoing review and revision of the organization’s crisis communications plan. 
• Provides other administrative and professional services as required including working with the team to compile and distribute E-News on a daily basis. 
• Serves as the on-call media contact on a rotating basis. 
• Responsible for making sure that materials he/she produces adhere to department quality standards, HIPAA privacy laws, and, when applicable, IRB standards for promoting clinical research.

Requirements:

• Bachelors degree in communications, English, journalism, or related field. 
• 5 to 7 years media relations or related experience, preferably in healthcare. 
• Must have thorough knowledge of how the media works and a proven track record of generating press with major outlets. 
• Should also possess excellent writing, organizational, and interpersonal skills. 
• Ability to create and execute projects with little supervision required.