Online Marketing Manager

Pantheon

The web is Earth's most powerful communication tool. Our mission is to put this power in the hands of our customers by delivering the most complete, bulletproof, and creativity enabling platform for professional website creation. We’re building the world’s best website management platform—one that gives web teams all of the developer tools, hosting, scaling, performance, workflow, and automation they need to build the best websites in the world. The vision for Pantheon emerged from the founding team’s firsthand experience building some of the biggest and most demanding deployments of Drupal in the world, dozens of times over, each by hand.

We saw a future in which all of the back-end grunt work of website creation could be automated, and professionals could be freed to spend their time on the creative, human aspects of their job. Pantheon delivers this, and developers love it. We started in 2010 with a small team from our consulting businesses, and have since grown to a team of over 100 of the world’s experts in building, launching, and managing WordPress and Drupal websites. Pantheon now powers over 200,000 sites, serving billions of pageviews a month.

We’re funded by the backers of Heroku, ExactTarget, and SendGrid. Like us, they’re in it for the long haul. There was an era in the 1940s where America built the highways, dams, and factories that became the foundation on which our economy and way of life was built. Some referred to these works as “heroic infrastructure.” Our aim is to build the heroic infrastructure for the web—and ultimately power a third of website traffic across the globe.

We’re just getting started

http://www.pantheon.io


Position Details

Online Marketing Manager
Job
Full-time
6/8/2018
Twin Cities Metro
Minneapolis, MN

Pantheon powers the world's professional websites. Our multi-tenant, container-based cloud platform enables businesses to run mission-critical Drupal & WordPress websites. Developers, Marketers and IT can instantly scale in response to unplanned traffic spikes, without upgrading VMs or clusters. Large enterprises use Pantheon, including Intel, Cisco, Arizona State University, and the United Nations. We value teamwork, humor, and hard work, balanced with solid social time together. We're enthusiastic participants in several open-source communities and have real relationships with many of our most active customers and that's where you come in.

We're currently looking for a motivated, proactive and energetic individual to join our Marketing team. This position will be based in our Minneapolis office. This influential role will manage the goals, implementation, and reporting for all paid online programs. The ideal candidate is already a proven expert digital marketer, who takes accountability to ensure best-in-class online marketing programs and is extremely organized, enthusiastic, proactive and able to manage multiple deadlines and priorities. Experience increasing brand awareness and online lead generation through content marketing paid media, and social media is a must.

The primary responsibility is to manage Pantheon’s digital footprint across the Internet including our website, digital advertising programs, inbound content marketing and technical SEO initiatives. Our web team creates the public face of Pantheon working closely with the Product, Sales and Product Marketing teams to create the best possible experiences for our target audiences. This includes connecting our benefits with non-technical website owners, helping developers understand the features, functions and use cases for our products, and broadly marketing the differentiated value we can bring to customers.

You will manage all of Pantheon’s paid digital marketing touchpoints and related reporting:

  • Ability to own programs and innovate new tests. Work in a creative, fast-paced environment.
  • Develop new web-oriented awareness, demand gen, and ABM programs. 
  • Some specifics include: Google SEM to connect with people who are looking for a solution; Facebook, LinkedIn, Twitter to amplify our message through paid channels; Google Analytics to measure and report on results; Drupal and/or WordPress for building digital experiences; Optimizely for running online experiments (A|B Testing). Plus, bring your favorite tools to help marketing increase awareness and deliver pipeline.
  • BA/BS or equivalent 
  • 3-5 years successfully developing and executing online campaigns 
  • 3+ years successfully developing and executing online demand gen and awareness campaigns
  • Demonstrated track record of building and optimizing web experiences, generating pipeline, and driving growth 
  • 2+ years using marketing automation tools (preferably Marketo), Salesforce, & Google Analytics 
  • A vision for online analysis, campaign development, optimization and reporting campaign results 
  • Experience with retargeting and paid social advertising programs (e.g., AdRoll, LinkedIn, Twitter, Facebook, etc.) 
  • Experience building nurture tracks 
  • Demonstrated track record of building and optimizing web experiences, generating pipeline, and driving growth Strong competency in web and business analytics tools and reporting 
  • Highly resourceful, self-motivated with a strong sense of ownership in areas of responsibility
  • Very organized, exceptional attention-to-detail with the ability to prioritize competing time demands 
  • Excellent verbal and written communication skills 

Bonus Points For:

  • Understanding of how to market to B2B - Web Developers, Web Agencies, & Marketers 
  • Use of WordPress and Drupal 
  • CMS Experience with tools like Asana for project management and Optimizely for A/B testing 
  • Strong intuition for customer-facing design, branding, and messaging 
  • Successful experience working remotely 
  • A compelling cover letter stating why you are the right person for the role and Pantheon

We have all the usual benefits and perks you'd expect from a high tech company, but what we can really offer you is a fantastic work environment powered by an amazing team. And oh yeah, some other things to note:

  • fun at WordPress and Drupal community events 
  • discounts on custom bicycles - the founders of Pantheon also founded Mission Bicycle 
  • monthly gym and book allowance


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