PPC Specialist

AFFIRM Agency

AFFIRM is an award-winning full service advertising agency listed on the Business Journal Milwaukee Top 25 agency list. AFFIRM handles all aspects of the marketing process in order to feed the bottom line of our clients, including marketing plans, brand development, creative design, and digital & traditional media planning and placement. Our B-to-B, B-to-C and social marketing clients engage us to provide multichannel solutions including advertising, public relations, promotional support, direct marketing, collateral development, interactive marketing and branding.

Our Core Values are what differentiate us from other agencies; we are Always Responsive, Compellingly Creative, Extremely Reliable, Amazingly Resourceful, Openly Collaborative, Exceptionally Adaptable, Always Positive and we like to have Inspired Fun.

AFFIRM is currently implementing campaigns on behalf of clients such as Wisconsin Dept. of Transportation, Wisconsin Dept. of Justice, Dane County Regional Airport, Amato Automotive Group, Milwaukee Dept. of Public Works, Fireside Theatre, ManpowerGroup and Long Island Rail Road.

http://www.AffirmAgency.com

Position Details

PPC Specialist
Job
Full-time
4/17/2018
Southeast Wisconsin
Pewaukee, WI

Excellent opportunity to join us as we continue to grow our Digital Marketing Team. If you like an exciting, entrepreneurial environment where you can take the ball and run with it, this is your place. Most importantly, you can live up to our Core Values of being: Always Responsive, Compellingly Creative, Extremely Reliable, Openly Collaborative, Exceptionally Adaptable, Amazingly Resourceful, Absolutely Positive and Having Inspired Fun.

  • Plan, execute, analyze and optimize paid search, display, video, paid social and mobile campaigns
  • Conduct keyword and audience research and make recommendations to establish client budgets
  • Optimize client campaigns with several strategies including bidding, quality score, copy updates, landing page testing, web analytics
  • Analyze and report on KPIs including CTR, CPC, CR, CPL and CPA by client, campaign and channel
  • Report generation and clear communication to both clients and coworkers
  • Continuous self-driven education on ever-changing digital marketing options and provide recommendations on the adoption of tactics and technology to improve the efficiency and effectiveness of campaigns
  • Gain understanding of client products/services, verticals, business models and competition through client provided research and independent study, and apply this knowledge to make recommendations for improving campaign performance
  • Collaborate with staff working in traditional media channels to integrate and leverage marketing strategies
  • Self-manage execution of activities against deadlines across multiple clients, projects and work streams
  • B.A./B.S. degree preferred
  • Current Google AdWords, Google Analytics Certifications
  • 1-3 years of experience managing paid search and paid social campaigns
  • Knowledge of managing and tracking pixels and tags with Google Tag Manager
  • Ability to derive insights, draw conclusions, make decisions and recommendations based on campaign performance
  • Prioritize responsibilities and balance multiple client projects
  • Accuracy and attention to detail
  • Self-learner and internally motivated

AFFIRM is located in a beautifully renovated 5600 sq. ft. office condo with plentiful FREE parking. The agency offers a competitive salary, bonus opportunities, and health and retirement benefits package. Plus, monthly birthday lunches and a traditional Friday afternoon event you're sure to enjoy at 4:30.


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