Product Marketing Manager

PRINCIPAL ACCOUNTABILITIES:

• Determine global positioning and key messages of new and existing products in the marketplace for assigned brand(s) 
• Develop annual product marketing plans by product brand for implementation globally 
• Aggressively work with product managers and sales leadership to identify opportunities and develop plans to increase and maximize sales of existing products globally 
• Work with marketing communications, digital marketing, trade shows/events, and global marketing teams to execute plans 
• Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key product advantages and benefits 
• Perform competitive marketing analysis to understand and react to competitive positioning and messaging 
• Gain market knowledge by regularly communicating with sales team and customers 
• Work with trade show team to ensure consistent messaging of key product benefits and services to customers in these venues. Attend shows and assist in set up and on-site manning of booth as needed. 
• Collect customer, competitor and industry information and knowledge through the attendance of trade shows, clinics, staff meetings, and site visits 
• Direct creative team/agency to create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies 
• Direct interactive team/agency to create new pages and update existing pages of the Life Fitness web site that convey key product advantages 
• Direct production, distribution and communication of collateral materials and sales tools to support product launches 
• Maintain a high level of communication with Marketing Communications and other internal departments to ensure the progress of product marketing activities 
• Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation 
• Review and provide feedback on product-specific press releases, case studies and other relevant public relations activities 
• Manage external vendors and suppliers

REQUIREMENTS & QUALIFICATIONS:

• BA/BS in marketing or related field. 
• 7+ years marketing experience, preferably at least 5 years in a product marketing, channel marketing, or product management role. 
• Experience working with creative agencies and coordinating marketing activities. 
• Strong fitness market and product knowledge 
• Global marketing experience strongly preferred 
• Experience with marketing processes, maintaining brand standards and creative development process 
• Ability to thrive in chaotic environment with many unknowns and changing objectives. 
• Strong communication (both verbal and written) and presentation skills 
• Ability to work in a multi-time zone environment 
• Ability to multi-task and manage multiple projects and deadlines simultaneously.
• Ability to travel up to 20% of the time, including internationally. 
• Proficient in MS Office (Word, Excel, PowerPoint, Project). 
• Innovative: A successful candidate has to feel comfortable in fast-changing environments and be willing to take risks and consider new and untested approaches. 
• Technical: The candidate had to possess in-depth knowledge of marketing fundamentals in order to use his/her expertise and specialized knowledge to study issues in depth and draw conclusions. 
• Strategic: This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning. 
• Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information. 
• Persuasive: This leader builds commitment by convincing others and winning them over to his/her point of view. 
• Results driven: A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels. 
• Tactical: This candidate emphasizes the product of immediate results by focusing on short-range, hands-on, practical strategy. 
• Consensual: This leader values the ideas and opinion of others and collects their input as part of the decision-making process.