Responsibilities:
Oversee all promotions and marketing efforts for AM 1280 The Patriot, AM 980 The Mission, Business 1440, Wellness Radio 1570, and digital only theFishTwinCities.com. This includes on-air, on-line, and on-location promotions, and it also includes all aspects of marketing the brands, in all forms, on all platforms.
Generate specific promotional strategies to grow the brands. This requires coordinating with personnel in the department to plan and execute these strategies and to measure their success.
Work with the Operations Manager and Multimedia Sales Manager to identify and develop revenue-generating promotional opportunities.
Plan and execute all aspects of station events for all four stations, including:
- Prepare promotional strategy outlining timelines and deadlines for marketing elements, registration, etc.
- Oversee registration process, send updates to team, track pacing
- Prepare event timeline, sponsor timeline, and program clock
- Schedule staff and ensure all day-of responsibilities are covered
- Create sales recap
Pursue new opportunities to grow the stations’ presence in cross-platform arenas, specifically, mobile, web, and social media with the Digital Audience Specialist.
Assist the clusters efforts with social media on Facebook, Twitter, and Instagram.
Run weekly promotions and marketing meetings for the radio station cluster.
Create and edit cluster newsletters and press releases when needed.
Coordinate relationships with national ministries and oversee execution of national promotional campaigns with local promotions staff.