Public Relations & Social Media Manager

MentorMate is seeking a Public Relations & Social Media Manager to join our digital marketing team. In this role, you will work to increase MentorMate’s brand awareness and engagement through public relations and media outreach, social media strategy, overseeing local partnerships, and executing our hosted events. You will act as our brand ambassador, responsible for building a network of relationships with our target markets, clients, and other key influencers.

This position will lead our awareness efforts through a combination of strategic planning and daily tactical execution - including writing and publishing on social media platforms. As such, ideal candidates should possess both a strategic knowledge of public relations and social media, and also the hands-on experience and ability to run programs across a broad range of communication distribution channels.

In this role, you will be expected to exhibit the enthusiasm and willingness to learn about our industry and the verticals we serve. This position requires a high level of writing proficiency, creativity, collaboration and the ability to use data-driven insights to guide ongoing initiatives.

Responsibilities:

• Provide direction for MentorMate’s public-facing communications 
• Seek out and cultivate relationships with potential partners, local organizations, and industry professionals to garner brand loyalty and advocacy 
• Manage media inquiries, requests and build relationships with industry journalists and thought-leaders; create, execute and monitor PR campaigns 
• Manage all public relations assets and archival processes 
• Manage local event discovery, registration and speaking engagements for MentorMate staff 
• Plan and execute events hosted at the MentorMate Uptown office 
• Plan, implement, and grow MentorMate’s organic social media strategy 
• Advocate social media engagement throughout the organization 
• Coordinate with MentorMate staff to stay updated on new projects and initiatives 
• Relay customer insights throughout the organization 
• Keep abreast of industry trends and media tactics. 
• Make recommendations to the marketing team to inform strategic planning

Minimum Qualifications:

• 3+ years in a public relations or social media management role 
• Bachelor's degree in Strategic Communication, Journalism, Marketing, or related field 
• Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work 
• A creative and effective out-of-the box thinker able to maintain acceptable corporate and cultural standards/sensibilities 
• Ability to be flexible in a fluid and dynamic environment - including dealing with changing processes and priorities 
• Self-starter who takes initiative and ownership 
• Excellent verbal, written, and presentation skills

Desired Qualifications:

• Experience in event planning and logistics 
• Experience working in a B2B marketing environment 
• Established network of media contacts 
• Familiar with digital marketing strategy