Public Relations Manager

Evine Live

ABOUT EVINE:

Evine is an ultra-fun, digital retailer offering exciting brands and unique products to customers around the country. Our television network delivers entertainment shopping to millions of homes while our ever-growing mobile, online and social channels invite you shop, share and smile the day away.

Our team at Evine is committed to delivering you the ultimate interactive shopping experience. By uniting live TV, online and mobile shopping, and connecting with our customers via social media, including Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest, we work daily to engage, entertain and enchant hundreds of thousands of fans.

Evine merchandise extends across many popular categories, making us a go-to destination and authority for Jewelry, Watches, Home and Food, Fashion, Beauty, Health and Fitness, Electronics, and more.

Our shoppers are active and loyal. With 24/7-access to hosts and guest experts, we work hard to create a fun place where you can come to learn, laugh, purchase your favorite products and discover new and exclusive items that can only be found here at Evine.

Our live TV programming reaches over 87 million US homes via cable affiliates and satellite (DISH Network channels 134 and 228 and DIRECTV channel 316). Evine programming is also streamed live at evine.com, on select mobile devices and on Facebook.

Our company headquarters, broadcast facilities, and customer service are located in Eden Prairie, MN, with a distribution and customer service call center located in Bowling Green, KY.

https://www.evine.com

Position Details

Public Relations Manager
Job
Full-time
12/5/2018
Twin Cities Metro
Eden Prairie, MN

OVERVIEW:

The PR Manager reports directly to the VP of Marketing and manages the corporate public relations strategy. As the on-site PR expert, this position is tasked with capturing and conveying Evine’s brand story through dynamic media content. This position collaborates with the Marketing, Merchandising and other key teams to develop and execute campaigns that will drive awareness and buzz for key launches and brands. The PR Manager will develop and execute communications plans for all key stakeholders: Vendor, Investor, Media and Internal.

ESSENTIAL JOB FUNCTIONS:

  • This position will have a primary focus on the strategy and execution of Evine’s PR campaigns, in addition to other corporate marketing projects and internal communications. 
  • Works directly with Evine’s PR agency of record, executes Evine’s PR initiatives, including management of product placements, influencer programs, PR product samples, and identifies opportunities for media outreach to maximize reach and driving consumers to Evine’s website. 
  • PR Manager will identify opportunities to develop a blogger partnership/network in conjunction with our PR agency. Maintain relationships with key category bloggers and secures blogger support for key marketing initiatives. 
  • Build relationships with local and national media influencers. 
  • Create comprehensive weekly reports and track the impact of PR initiatives on business and sales growth. 
  • Write and pitch press releases and media alerts, while achieving deadlines 
  • Collaborate with merchandising category leaders to identify and understand key trends and opportunities to build PR programs and initiatives. 
  • Manage Marketing Communications Coordinator, assigning tasks and reviewing communications and monthly newsletter for internal team members at both our Eden Prairie, MN and Bowling Green, KY locations before they are distributed.

QUALIFICATIONS / KNOWLEDGE, SKILLS & ABILITIES:

  • Bachelors degree in marketing, communications or related field or equivalent experience 
  • Basic understanding of HTML, performing edits, tags and links preferred 
  • Strong PR background with a proven ability to drive earned brand awareness 
  • Strong analytical skills 
  • Experience with e-commerce platforms and web-based functionalities preferred 
  • 3-5 years of professional experience in a public relations role that includes PR strategy, writing/pitching press releases, media relations, local and national events, owned and paid media, and writing/pitching of unique industry insights. 
  • Proactive, reliable and responsible with great attention to detail

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