Public Relations Specialist Senior

Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are developing industry-leading strategies every day that make a healthy difference in people’s lives. Blue Cross has a legacy of improving health through innovation because we believe that everyone should have the opportunity to live the healthiest life possible. Chartered in 1933 as the state’s first health plan, we’ve been serving the health care needs of Minnesotans for more than 80 years.

Blue Cross supports you with competitive pay and a comprehensive benefits package. Many Employee Resource Groups are active in the company, promoting inclusion and helping us meet the diverse needs of our workforce and our members. Join us, and enjoy a work environment where all employees are respected and valued — a workplace honored with a perfect score on the Human Rights Campaign Corporate Equality Index for 2017. Find your place at a company that cares.

https://www.bluecrossmn.com

Position Details

Public Relations Specialist Senior
Job
Full-time
5/17/2018
Twin Cities Metro
Eagan, MN

Description Summary:

As a member of the Public Relations team, this position will serve as dedicated support to Provider Relations, evaluating existing communications channels and recommending and implementing new approaches in order to streamline communications efforts related to strategic communications initiatives. Position will assist with ongoing business communications while serving as the primary PR representative in cross-functional work teams at leadership/strategic levels and operational levels.

Accountabilities:

  1. Works with assigned business to align public relations strategy with business objectives; advises on optimal message content and timing; develops appropriate level of short term and long term support. 
  2. Contributes to the development and fostering of relationship with key media contacts.Serves as media contact and responds to media requests. 
  3. Serves as media contact and responds to media requests. 
  4. Provides business and consumer focused brand journalism for company blog. 
  5. Secures media placements related to assigned business areas and projects. 
  6. Coaches business partners on key message development and becoming effective company spokespersons.

Requirements:

  • Bachelor's degree and 7 years of public relations, communications, marketing communications. 
  • Proven experience in effectively communicating with top-level executives and external stakeholders. 
  • Exceptional collaboration skills with the ability to partner effectively within the company. 
  • Demonstrable skills in media relations and social media development. 
  • Demonstrated ability to present complex business ideas, strategies and results succinctly and persuasively at a senior executive level. 
  • Demonstrates highly effective writing skills and verbal presentation skills that drives impactful stakeholder action. 
  • Proficiency in Microsoft Office suite (Word, PowerPoint, Excel). 
  • Strong team player able to work well across teams. 
  • Knowledge of health industry overall and key Blue Cross strategic initiatives.

Preferred Requirements:

  • Knowledge of health industry preferred.

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