Sales Account Executive

United States Traffic Network

About Us:

USTN (United States Traffic Network) the only independent, traffic solutions provider is looking for you. USTN provides comprehensive advertising platforms using News, Sports, Weather and Traffic sponsorships in 171 cities across the country. Connecting customers effectively to radio listeners and television viewers is an exciting, daily challenge at USTN.

USTN Customers rely on traffic information to navigate through their day from place to place from the time the wake up until the time they go to bed. Our short form advertising Platform allows businesses to reach the active on the go consumer.

We are currently looking for a Sales Account Executive in Minneapolis, MN to sell our National Broadcast Sponsorships on radio and TV.

https://www.ustrafficnetwork.com

Position Details

Sales Account Executive
Job
Full-time
7/11/2018
Twin Cities Metro
Minneapolis, MN

Summary:

The Sales Account Executive is responsible for the sale of customized packages of radio, television, and mobile solutions to advertisers and/or advertising agencies. The account executive performs research on advertising categories and prospects; follows up on leads; makes cold calls; schedules appointments with prospects and agencies to pitch our products and services; prepares customized client presentations; compiles analyses of inventory packages to meet client needs for reach and frequency, targeted audiences and cost efficiency; utilizes/analyzes media research like Strata and Arbitron; helps create effective on-air copy; insures that the advertising buy runs as scheduled; and performs follow up work in coordination with the staff and the client as needed.

Responsibilities:

  • Becomes familiar with all products and services 
  • Performs research regarding applicable prospects and advertising categories 
  • Develops client base through research, lead follow-up or cold calls 
  • Presents capabilities to clients and agencies 
  • Develops customized inventory packages to meet client advertising needs 
  • Utilizes media research tools such as Strata and Arbitron 
  • Coordinates with Senior Sales management 
  • Coordinates with other account managers re: multi-market opportunities 
  • Insures that client’s copy and advertising schedule run as contracted 
  • Provides follow up contact with staff, client and agency as appropriate

Requirements:

  • Advertising Sales background – broadcast and/or interactive sales a plus 
  • Track record of client-focused sales success 
  • High degree of credibility, motivation and the ability to work with the team 
  • Accountability for results and follow through 
  • Exceptional communications and presentation skills–both verbal and written 
  • Capable of performing multiple tasks 
  • Ability to work independently and succeed without day to day management supervision

« Back