Salesforce Marketing Cloud - Marketing Automation Consultant

Position Overview:

The Salesforce Marketing Cloud - Marketing Automation Consultant is responsible for strategic marketing consulting, configuration of marketing automation technologies, and creation and presentation of deliverables for clients. This may include current-state assessments, audits and analysis, marketing strategy, best practices, visioning and recommendations for marketing programs, and implementation of marketing automation technology. The goal is to develop and deliver solutions that enable successful experiences for client customers within their defined journeys.

Key Responsibilities:

• Provide consulting and implementation of marketing tools such as Salesforce Marketing Cloud (email, SMS, social, web, advertising, analytics, etc.) and Pardot
• Participate in team collaboration to understand client objectives and project requirements and translate those requirements into clear and comprehensive user stories
• Understand customer data and how data can affect digital marketing objectives, including Marketing and CRM data models
• Deliver professional services consulting with emphasis on leading sessions on marketing processes/automation, training and user adoption
• Able to configure and develop Pardot or Marketing Cloud (Exact Target) or equivalent Marketing Automation experience
• Execute project management methodologies, especially prioritization and management of scope
• Provide thought leadership through solutions and recommendations based on forthcoming Salesforce releases
• Bring forward recommendations on projects to achieve even greater results
• Create deliverables that meet client needs and present deliverables to clients
• Keep current on new marketing automation technologies and functionalities as they relate to Salesforce and general digital marketing best practices or emerging trends
• Drive Improvements to and maintenance of marketing automation services processes and templates
• Maintain a billable utilization percentage at or above target

Skills & Qualifications:

• 5+ years consulting/professional services experience
• 3+ years marketing automation experience (Salesforce Marketing Cloud Certification preferred)
• Professional Services consulting with emphasis on marketing and business processes, change management, training and user adoption
• Demonstrate understanding of how various issues effect the overall outcome of projects
• Manage and maintain a collaborative working relationship with internal team while consistently deliver high-quality deliverables and services to clients
• Collaborate with other team members and leadership to lead projects by tracking, guiding and reporting project statuses to client and internal service delivery and management teams
• Consistently create professional client deliverables that are prescriptive, insightful and actionable
• Ability to prioritize and work across multiple projects simultaneously while also being asked to lead specific marketing projects if necessary
• Ability to mentor other members of the digital messaging services team
• Understanding of Agile methodologies, especially prioritization and management of flexible scope
• Ability to travel required