Search Engine Optimization (SEO) Analyst

BVK - Birdsall Voss & Associates

Hello from BVK. Founded in 1984, and located in Milwaukee, we’ve been named one of the top 25 independent ad agencies in the country. And for good reason. We’re driven by our common passion for non-traditional thinking (In fact, our clients increasingly tell us that we look less and less like a traditional ad agency). Our immersive approach delivers deep industry knowledge that activates brand engagement for our clients—both internally and externally.

Our culture is insight driven, collaborative and focused on outcomes. BVK is where boardroom smarts meets disruptive creative thinking. And that leads tocategory-changing work for brands that create life-changing experiences.

bvk is EOE/M/W/Vet/Disability.

https://www.bvk.com/

Position Details

Search Engine Optimization (SEO) Analyst
Job
Full-time
8/13/2018
Southeast Wisconsin
Milwaukee, WI

BVK is seeking an SEO expert to manage search engine optimization for our clients and coordinate with our SEM and Analytics team. The ideal candidate will be responsible for managing all SEO activities including content strategy, link building and keyword strategy to increase rankings on all major search engines.

Key Responsibilities:

  • Perform keyword research in coordination with client business objectives
  • Provide recommendations and execute strategies for content development in coordination with SEO goals, including potential solutions for content curation
  • Provide SEO analysis and recommendations for technical optimization of websites and pages
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects
  • Develop and guide link building campaigns in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Leverage web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communicate to team and management on project development, timelines, and results
  • Research and analyze competitor advertising links
  • Advance strategic thinking on how we can improve our processes and services to achieve our client’s SEO goals

Professional Competencies

  • Passion for SEO and internet marketing and the related trends
  • Knowledge of ranking factors and search engine algorithms
  • Strong writing skills
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate complex SEO concepts to team, management and client
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Minimum 2 years’ experience in Search Engine Optimization (SEO)
  • In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
  • Experience working with WordPress CMS and building/administering content in CMS environments
  • Basic knowledge of HTML/CSS
  • BS/BA degree preferred

Salary commensurate with experience. Competitive benefit package. Casual / fun working environment.


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