Leads the development and implementation of communication strategies to proactively tell the Children's Hospital story, enhance the system's reputation and build the brand. Consults with health system leaders, entities and Communication team members to develop communication plans related to specific programs, issues and events. Provides communication consultation to leaders and staff. Leads communication planning and execution for patients and families. Writes stories, releases, copy, messages and other external communications for various system needs. Develops relationships with local, regional and national print, broadcast and social media outlets as well as community representatives to raise awareness about Children’s programs and services and to achieve positive publicity for these programs and the Children's vision. Researches health system stories and angles to communicate to external audiences, in collaboration with the Marketing team.
From recurring local news interviews to national news stories, Children's is a place for an experienced public relations professional to leverage their experience and passion around sharing a powerful message. This team member is also part of the on-call rotation, helping to address occasional communication needs during evenings and weekends. On-call responsibility is assigned about once every six weeks for a one-week period.