Senior Living Director of Sales & Marketing

Health Dimensions Group

Company Description:

Health Dimensions Group is a nationwide leader in post-acute and senior care management and consulting services. For over 25 years, Health Dimensions Group has had a strong reputation for designing integrated and customized solutions for the achievement of community health goals for the communities we manage and for our consulting clients throughout the country. Our strong track record, technical expertise, client intimate approach, strong business pragmatism and consistent outcomes have been the basis for the continued growth of the organization. Health Dimensions Group is committed to the core values of hospitality, stewardship, integrity, respect, and humor. These values, in addition to the significance and impact on the service we provide, determine our priorities, inform our decisions and represent stability to those we serve.

Position Details

Senior Living Director of Sales & Marketing
Twin Cities Metro
Hopkins, MN


The Senior Living Sales and Marketing Director is responsible for building occupancy levels to meet pro forma occupancy goals during the construction and lease-up phase for independent and assisted living and memory care units. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community during the construction and lease-up phase.

Duties and Responsibilities:

  • Work with the Vice President of Consulting Services in the development and refinement of the strategic sales and marketing plan. 
  • Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures. 
  • Track and maintain a sufficient inventory of collateral materials and promotional items. 
  • Plan, host and attend purposeful marketing events. 
  • Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone. 
  • Develop and enhance Community image and reputation through appropriate public relations activities. 
  • Present the Community to prospects using relationship-based selling techniques. 
  • Follow-up with all prospects utilizing the agreed upon follow-up sales process. 
  • Secure residential agreements and commitments from prospects. 
  • Maintain knowledge of local competition by performing periodic visits to update competitive analysis document. 
  • Advise ED of major market changes to competitive set. 
  • Document prospect and referral interactions in the Company approved customer relationship management (CRM) database. 
  • As needed, advise the VP of Consulting Services of any suggested rate or fee adjustments to meet the financial goals of ownership and remain competitive in the market. 
  • Finalize all Applications for Residency for approval by appropriate parties according to designated sales process.

During Construction:

  • Introduce the Community to prospective referral sources such as city and county officials, community organizations, senior centers and medical practitioners. 
  • Provide updates to prospective residents and referral sources during the course of construction. 
  • Coordinate and lead marketing and public relations events with the developer and owner/management company representatives. 
  • Maintain and manage the leasing office to ensure availability for prospects.

Additional Duties During Lease-up:

  • Coordinate new resident orientation with all relative parties within the Community so that a smooth resident transition occurs. 
  • Keep front desk and all departments informed of the move-in and move-out status of residents and all scheduled prospect visits. 
  • Other duties as assigned.


  • Completion of an Associates or Bachelor’s degree from an accredited college or university with course work in sales, marketing, business administration, social services or related area. Clinical education highly desirable (completion of a state approved licensed nursing program). 
  • Three (3) years of experience in health care setting working within a sales and marketing role preferred, but not required. 
  • Experience in relationship-based sales of services or intangibles is a plus. 
  • Proven track record of new business development and closing skills required. 
  • Must possess high-energy/enthusiasm, leadership, rapport building, and superior verbal/public speaking skills. 
  • Must work schedule as required; could also be required to work occasional irregular hours (which may include nights, weekends, holidays, and long hours). 
  • Good working knowledge of Word, Excel, and experience working with a CRM is required. 
  • Passion for Health Dimensions Group’s mission and ability to clearly articulate the organization’s mission, vision, goals, strategies, and programs with energy and passion. 
  • Ability to identify and resolve problems in a timely manner, gather and analyze information skillfully, and maintain confidentiality.
  • Ability to transport/lift meeting materials, office supplies and equipment weighing up to 25 pounds. 
  • Excellent judgment and creative problem solving skills, including negotiation and conflict resolution skills. 
  • Strong team leader with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people, including board members, staff, media representatives, and the community. 
  • Self-starter with the ability to multi-task and adapt to changes in a fast-paced work environment with competing demands and changing priorities, handle last minute requests and shift priorities as needed. 
  • Innovative thinker, with a track record for translating strategic thinking into action plans and output. 
  • Ability to communicate effectively and professionally, both orally and in writing, with ability to respond to written inquiries using proper sentence structure and grammar.

« Back