Senior Marketing Communications Manager

Ecolab is seeking candidates for a Senior Marketing Communications Manager. This position is responsible for developing and executing strategic communications programs that drive business results and competitive differentiation in the areas of sales growth, customer retention, service excellence and overall internal/external communication of critical initiatives. The successful candidate will make recommendations for and execute the following: value proposition and customer message development, new product launch programs, digital communications, internal brand building / awareness, internal and external event coordination, objective setting, program planning, communications planning, tactics and tools development (project management), and measurement and evaluation of results.

MAIN RESPONSIBILITIES:

• Create and implement strategic marketing communication plans to meet annual business objectives, including both internal and external communications In conjunction with Sales and Segment Marketing teams, develop compelling business segment and customer-specific value propositions 
• Expertise in integrating digital marketing utilizing multiple platforms including SalesForce.com, Widen Digital Asset Management, SiteCore and Sales Support and make SEM & SEO recommendations. 
• Develop and implement comprehensive launch programs for key new product offerings targeting both external and internal audiences 
• Implement strategic industry and customer event plans for both F&B global and Enterprise (primarily WPS and Pest) stakeholders 
• Develop and implement a standard and consistent approach for internal and external brand and communications initiatives including program launch support, advertising, public relations, trade shows, collateral, multimedia, web site programs, and incentives/contests 
• Set Tradeshow strategy for F&B North America, lead its coordination and execution and develop marketing material highlighting our solutions and promoting Ecolab’s world-class service 
• Spearhead sales enablement efforts including identifying gaps and designing new tools and assets to support sales associates in all phases of the sales cycle 
• Manage / lead cross-functional teams and outside agencies

This position requires a broad background in strategic branding and communications principles, creative writing, planning and tactical execution. The person in this role will work collaboratively with various Regions, Divisions and cross-functional teams to include marketing, sales, training, operations, sales support and R&D.

REQUIREMENTS:

• Bachelor’s Degree in Business, Communications or Marketing 
• 6+ years of marketing communications experience with 2-5 years supervisory experience, including ability to lead project teams 
• Experience with Microsoft Office Suite, Adobe CC (InDesign, Photoshop and Illustrator), SiteCore, SalesForce.com and Marketing Cloud 
• 5+ years writing and editing experience – and specifically, strong creative writing skills 
• 3+ years managing agency partners

PREFERRED QUALIFICATIONS:

• Expertise in the development and hands-on execution of internal and external integrated strategic marketing communications plans, including brand building, content development, digital marketing strategies, product launches, event planning and coordination, etc. 
• Strong leadership, results-oriented and collaboration capabilities with ability to influence and negotiate 
• Effective people management skills to effectively coach and train direct report(s) 
• Innovative problem-solver 
• Demonstrated expertise in building brand and consistently delivering brand experience across the organization 
• Strong written and oral communication skills 
• Ability to manage multiple priorities and demanding timelines 
• Highly productive, resourceful, and able to manage multiple projects at one time 
• Budget management experience