Senior Media Planner

Colle McVoy

Colle McVoy is an inventive full-service agency that leads brands to what’s next. We combine purpose, innovation and experiences in new ways to give businesses a competitive advantage. Because brands that set the bar win. We bring this approach to a diverse collection of client partners including 3M, Associated Bank, CHS, Cub Cadet, DuPont, Elanco, Explore Minnesota Tourism, Florida’s Natural, General Mills, The Hershey Company, Invisalign, Jackson Hole Travel and Tourism, Land O'Lakes, the Recreational Boating & Fishing Foundation, Target and USA Swimming. Based in Minneapolis, Colle McVoy has been named a Best Place to Work by Outside magazine, Advertising Age and the StarTribune.

https://collemcvoy.com

Position Details

Senior Media Planner
Job
Full-time
7/6/2018
Twin Cities Metro
Minneapolis, MN

Colle McVoy leads brands to what’s next. We combine purpose, innovation and experiences in new ways to give businesses a competitive advantage. Because brands that set the bar win. Our agency culture is unmatched, and we welcome applicants who share our values of passion, partnership, integrity and courage. At Colle McVoy, we anticipate the future with optimism and excitement. And that’s where you come in.

Senior Media Planner

As a Senior Media Planner, you’ll collaborate with internal, client, and media teams to track and evaluate trends, develop audience profiles, and determine the strongest strategies to lead your clients’ businesses and industries. The ideal candidate is a dynamic, creative thinker who wants to contribute from day one, bringing a positive attitude with a drive towards teamwork, communication, and strategic solutions. Love of all things pop culture is a plus.

Responsibilities:

Acts as lead planner to create media campaigns

  • Interact with multi-functional teams (Account Service, Creative, Interactive, Account Planning, Public Relations, Direct) 
  • Review and track client and industry information 
  • Analyze media vehicles for appropriate usage 
  • Generate planning rates, develop plans against budget 
  • Continuously look for new opportunities and advise clients on the latest media trends 
  • Negotiate rate efficiencies and value-add 
  • Create plan documents 
  • Client presentations

Executes plan elements

  • Work directly with media vendors to negotiate and contract dollars 
  • Supervise Associate Planners in paperwork 
  • Monitor and evaluate media plan performance

Facilitate client and media relationships

  • Attend client meetings 
  • Provide regular status updates to internal teams and external client contacts 
  • Evaluate opportunities and develop sound media recommendations 
  • Schedule and attend vendor meetings

Participates in internal team and agency development

  • Mentor, supervise, and train Associate Planners, working additional senior responsibilities 
  • Develop and present agency training on new ideas 
  • Attend regular agency education sessions 
  • Seek out and attend professional development sessions

Required Skills:

  • Have working understanding of basic media resources (Simmons, Nielsen, Adview, eMarketer, Comscore) 
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook 
  • Have passion for advertising, strategy, and media 
  • Outgoing, confident and resourceful 
  • Thrives with minimal supervision 
  • Possess excellent organizational skills and attention to detail 
  • Able to multi-task and prioritize effectively

Qualifications:

  • BA/BS Degree in Communications, Marketing or Advertising 
  • 4-6 years of experience with agency or media-related company preferred 
  • Digital experience

« Back