As the Social & Digital Specialist at the University of Wisconsin-Milwaukee, you will play an integral role building the UWM brand and supporting key university priorities and recruitment initiatives. Working collaboratively with Integrated Marketing & Communication team and under the direction of the Digital Marketing Manager, you will develop digital strategies that reach and engage target audiences with search engine optimization (SEO), search engine marketing (SEM), social media and integrated digital campaigns. To excel as a Social & Digital Specialist, you must be a leader and mentor with a well-rounded experience of budgeting and placing digital advertising, managing social media, understanding digital analytics and developing marketing strategies.