Social & Digital Specialist

University of Wisconsin-Milwaukee

UW-Milwaukee is recognized as one of the country’s top research universities. With more than 190 academic programs, UWM offers a world class education to more than 25,000 students from more than 90 countries. UW-Milwaukee partners with businesses throughout the region, conducting joint research and offering internships to students enrolled in its 14 schools and colleges. UWM’s 104-acre central campus is located on Milwaukee’s upper east side, one of the city’s most attractive residential areas and home to many faculty, staff, and students.

Position Details

Social & Digital Specialist
Southeast Wisconsin
Milwaukee, WI

The University of Wisconsin-Milwaukee is seeking to fill a full-time vacancy for a social & digital specialist in the Digital Marketing, Analytics and Social Media department in the Division of University Relations and Communications.

As the Social & Digital Specialist at the University of Wisconsin-Milwaukee, you will play an integral role building the UWM brand and supporting key university priorities and recruitment initiatives. Working collaboratively with Integrated Marketing & Communication team and under the direction of the Digital Marketing Manager, you will develop digital strategies that reach and engage target audiences with search engine optimization (SEO), search engine marketing (SEM), social media and integrated digital campaigns. To excel as a Social & Digital Specialist, you must be a leader and mentor with a well-rounded experience of budgeting and placing digital advertising, managing social media, understanding digital analytics and developing marketing strategies.

Minimum Qualifications:

  • Bachelor’s degree in marketing, advertising, public relations, communications, English or related field
  • Experience working with or managing budgets in a professional setting (agency non-profit, corporate, etc.)
  • Experience recommending and implementing digital marketing campaigns in a professional setting (agency non-profit, corporate, etc.)

Preferred Qualifications:

  • Experience working in a fast-paced environment that involves managing competing priorities, multiple tasks and assignments, and use of sound judgment
  • Demonstrated excellence planning, creating, writing and managing social media
  • Demonstrated proficiency determining, creating, placing, buying and executing digital ads (i.e., display, search, social, video, etc.)
  • Experience analyzing, writing and reporting results
  • Experience working with Google Analytics
  • Demonstrated ability to manage multiple projects and meet deadlines (i.e., organizing work, communicating with peers, driving deadlines, etc.)
  • Experience working with an integrated marketing communications team (videographers, photographers, writers, designers and web)
  • Experience working in a marketing or communications agency

UW- Milwaukee offers:

  • Innovative, collaborative, and casual-work environment with flexible work/life balance schedules
  • Challenging and progressive career development
  • Competitive salary
  • Excellent comprehensive benefits package
  • On-site health & wellness programs
  • On-site affordable day care
  • Best practice PTO policies and paid holidays
  • Open communication, recognition programs, and team-building events

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