Social Media & Digital Specialist

Overview:

Apothecary Products (APL) is currently expanding its team with the addition of a Social Media & Digital Specialist. The Social Media & Digital Specialistis responsible for the creation, maintenance, and optimization of bamboobies® digital presence. The bamboobies® brand has recently been added to APL’s portfolio of products and we are seeking a passionate advocate of the brand [both online and offline] interested in bringing this brand to life via social media [such as Facebook and Instagram] as well as help support the engagement of consumers via email to drive them to purchase.As part of the application process, please submit examples of the social and/or digital content you have developed in the past.

In this role the incumbent will:

• Lead social, email and digital efforts that convey the bamboobies® brand voice to our consumers across multiple platforms within the Marketing team. 
• Research top influencers and stay current with social media trends and best practices to make process enhancements to effectively compete 
• Collaborate with outside partners to help build and implement paid social strategies and manage social influencer initiatives 
• Develop goals and metrics for growing engagement across all current social media channels [Facebook, Twitter, Instagram, Pinterest, YouTube] and driving more effective email campaigns.

We seek applicants with these critical skills and experience:

• Bachelor’s degree in Communications, Journalism, Marketing or related field 
• 2-5 years of experience managing social media, online marketing, content management and/or digital advertising 
• Must have a solid understanding of the methodologies to create and deploy emails through an Email Service Provider (ESP), as well as hands-on experience of ESP tools and analytics 
• Preferred experience: consumer packaged goods; working knowledge of social media management/aggregators such as Sprout Social, Google Analytics/AdWords; SEO/SEA/CMS/Online advertising. Photography and/or photo editing skills a plus.

The Rewards - What We Offer:

The rewards we provide recognize and retain collaborative, results-oriented, strong contributors. Our comprehensive programs support team members and their families in their efforts to live healthy lives. We strive to create opportunities for career growth and financial success – all while being an agile employer committed to open communication.

Rewards include:

• Annual incentive program, discounts on products and employee assistance programs 
• Team member + family insurance programs including employer contributions: Medical, Dental, Life and AD&D, Short-term and Long-term Disability Vision, Pet, Legal, and Identity Theft insurance programs 
• Financial wellness benefits including: Health Savings Account, Dependent Care Savings Account, and 401k 
• Work/life blend: 9 company-paid holidays, Paid Time Off starting at 3 weeks, paid Volunteer Time, and summer hours 
• Onsite wellness activities: on-site community garden, Yoga, Volleyball, and walking clubs 
• Community giveback opportunities supporting local and national charities 
• Relaxed work environment: casual dress every day of the week, food trucks and many team activities!