The Brand, Social Media and Content Marketing Team at U.S. Bank is seeking a Wealth Management brand and content specialist to join our growing team. The job involves creating, editing and curating content for financial advisors and bankers engaged in a social selling program, as well as serving as a brand advocate for the Wealth Management business line. The employee will work closely with the Wealth Management marketing team to understand the audience needs, brand attributes, and content strategy for the distinct segments of U.S. Bank’s high-net-worth client base (PWM, PCG, USBI, Ascent) and use this knowledge to craft compelling, relevant content for social media.
The ideal candidate will have deep knowledge of best practices in social media (particularly LinkedIn), the drive to stay abreast of trends and changes in social media, and the diligence to ensure that published content meets regulatory requirements and aligns with brand and business objectives. Excellent communication skills are essential.