Social Media Brand Specialist 2

The Brand, Social Media and Content Marketing Team at U.S. Bank is seeking a Wealth Management brand and content specialist to join our growing team. The job involves creating, editing and curating content for financial advisors and bankers engaged in a social selling program, as well as serving as a brand advocate for the Wealth Management business line. The employee will work closely with the Wealth Management marketing team to understand the audience needs, brand attributes, and content strategy for the distinct segments of U.S. Bank’s high-net-worth client base (PWM, PCG, USBI, Ascent) and use this knowledge to craft compelling, relevant content for social media.

The ideal candidate will have deep knowledge of best practices in social media (particularly LinkedIn), the drive to stay abreast of trends and changes in social media, and the diligence to ensure that published content meets regulatory requirements and aligns with brand and business objectives. Excellent communication skills are essential.

Responsibilities include:

• Create and/or manage production of social media content based on the bank’s thought leadership and proprietary insights. Content may include copy, graphics, photos and video. (Write copy, select images for Hearsay, Elevate, LinkedIn, and social ads for Wealth Management campaigns)
• Create and maintain an editorial calendar, in collaboration with other content creators at U.S. Bank (corp comms, content marketing, financial education, etc.)
• Recommend external (third-party) news and informative articles for Wealth Management advisors to share with clients via their personal social media accounts. (Draft the monthly Hearsay campaigns for each of the four segments)
• Publish content to a library within a social media management tool. (Hearsay Social, LinkedIn Elevate, Spredfast)
• Serve as a brand expert in the four segments of U.S. Bank’s Wealth Management audience (Ascent, PCG, PWM, USBI)
• Review marketing and communications materials for adherence to brand guidelines for Wealth Management audience segments. Criteria include copywriting, image selection, visual components, web design, and overall messaging/themes.
• Coordinate pre-approval of content with members of the appropriate compliance departments. Learn and follow regulatory requirements for appropriate language and disclosures related to financial topics. (Submit CAT and Adtrax requests)
• Use advisor feedback and data from our Social Intelligence team to improve content and suggest improvements to the overall program or strategy.
• Provide assistance as needed to Wealth Management business lines in onboarding new program participants and troubleshooting the social selling tools.

Basic Qualifications:

• Bachelor's degree, or equivalent work experience
• Two to four years of social media communications or related experience

Preferred Skills/Experience:

• Demonstrable strong written and verbal communication skills
• Ability to manage multiple projects while adhering to deadlines
• Active use of social media (especially LinkedIn) in a professional context
• Experience in brand management
• Experience creating content within a regulated industry such as finance, healthcare or insurance
• Familiarity with digital and social selling tools such as Hearsay Social and Salesforce
• Ability to create and edit video and images for social media use