Social Media Data Analyst

Campus Sonar

Social listening is a strategic investment that helps higher education institutions get closer to their students, audience, and community. Whether they're interested in reputation management, proactive customer service, competitive analysis, or audience research, higher education institutions need to effectively monitor social media and analyze their online presence. This means more than keeping up with Twitter and their campus Facebook page and groups. No matter how many staff an institution has, they can't find all the mentions of their institution across 95 million+ online sources without social listening software and skilled analysts. That's where Campus Sonar comes in.

Position Details

Social Media Data Analyst
Southwest Wisconsin
Madison, WI

The Social Media Data Analyst powers Campus Sonar’s research program through performing data collection via social listening, qualitative and quantitative data analysis, and data visualization and reporting. We’ll teach you how to do social listening if you bring your data analysis, logic, investigative, and strong communication and collaboration skills!

Join the Campus Sonar team and know that your work matters to our higher education clients who are driving data-informed strategies on campus. The analysis and insights around relevant engagement opportunities, online reputation, audiences, markets, and campaign and brand attributes the Analyst delivers in conjunction with our in-house higher ed experts helps our clients spur strategic change on campus in an evolving and competitive industry.

Applicants are encouraged to contact the hiring manager directly with questions related to the Analyst role or fit, the company, or the culture. Those who are self-starters and quick learners with a passion for higher education, research, and/or data analysis will be considered as well as those who meet all position requirements.

Cover letters are strongly recommended to include with your application.

Reports to Amber Sandall, Research Manager.

Essential Functions:

Social Listening Research

  • Work with account managers (Strategists) to deeply understand client research needs and goals 
  • Write logical, clean, and non-redundant social listening queries using Boolean operators and identify search terms that will deliver online conversation data aligned with client research needs and goals
  • Adjust and optimize social listening queries to account for new search terms and exclude irrelevant conversation as appropriate
  • Validate online conversation data collected to ensure reasonably accurate samples for analysis
  • Write rules using Boolean operators and identify search terms to segment and categorize the online conversation data appropriately for analysis
  • Establish query alerts or signals in line with client goals for customer service and reputation monitoring purposes
  • Develop and use best practices to create query and rule templates for common social listening objectives

Data Analysis and Visualization

  • Apply the Observation to Insight method as part of the analysis process, making observations about data collected related to client goals and appropriately adding context around the observation to form insights
  • Contextualize data observations by selecting and applying appropriate analysis tactics from historical (change over time, benchmarking, projecting) to comparison (peer or industry) to frequency/volume to segment, etc.
  • Use social listening software to create interactive, client-facing dashboards with a focus on speed to insight and data accessibility
  • Concept and implement appropriate ways to visualize data in online dashboards and suggest visualization options for written materials
  • Work with the Strategist to identify and answer additional questions about the sample or analysis to inform their actionable recommendations for clients
  • Continually push the boundaries of data analysis techniques as social data and software evolves
  • Participate in the development of templates and work guides for common analysis tasks

Strategic Reporting and Communications

  • Write a variety of professional content, from regular client reports to business analysis summaries to quarterly role-related marketing content
  • Communicate and adjust tone and writing style as appropriate with a variety of stakeholders such as peers, colleagues, leadership, and clients
  • Identify content goals and audience for each type of communication and content and write accordingly
  • Convey highly-technical and complex information in an easy-to-understand way that engages the intended audience and meets business needs
  • Add appropriate narrative and context to insights and the data collection and analysis process in content
  • Communicate within the Campus Sonar brand

Project Management

  • Create, manage, and execute/meet timelines for client research projects aligned with research briefs; account for dependencies in research tactics, workload, and client deadlines
  • Manage internal stakeholder communications for your projects and assignments, keeping the Research Manager, Strategist, and others as appropriate up to date on status, challenges, and opportunities related to your work
  • Identify decision points and escalate them as appropriate
  • Manage and prioritize multiple assignments at the same time and ensure quality work is completed on time

Click here to read the full position description.

Education and Experience Requirements:

  1. Bachelor’s degree, preferably in a social science, research, or business field, including linguistics, statistics, computer science, economics, math, statistics, engineering, business analytics, marketing, psychology, philosophy, library science, pre-law, or anthropology. 
  2. One or more years of professional experience, or other equivalent work experience (e.g., classroom, internship, or volunteering), working in an education, business, or agency environment on analysis projects. 
  3. Experience with social data and social listening software such as Brandwatch, Sysomos, Radian6, Synthesio, or Crimson Hexagon is preferred, but not required. 
  4. Experience collecting and/or analyzing business data, writing and editing reports, and generating insights that inform business strategy or tactics. 
  5. Experience managing multiple projects and assignments as well as assessing or clarifying project goals, scope, timeline. Demonstrated knowledge defining project communications/meetings, using resources efficiently, and identifying challenges, risks, and opportunities to deliver quality work aligned with goals. 
  6. Highly skilled in Microsoft Word and Excel (or other comparable products) to create professional content and provide robust data analysis efficiently. 

Knowledge and Skill Requirements:

  1. Collaborative attitude and focus on sharing knowledge with team members, including challenges, tips and tricks, strategies, and problem solving. 
  2. Highly communicative with team and supervisor about the status of assignments, including changes, challenges, and opportunities. Takes initiative to not only identify assignment and status, but also explore and propose alternative solutions when appropriate. 
  3. Exceptional ability to identify the needs of different stakeholders and adjust communication style, tone, and language accordingly and effectively. 
  4. Demonstrated ability to fail, learn from and admit mistakes, and determine and implement different approaches for success. 
  5. Self-starter who takes initiative to learn, leveraging current resources as well as identifying new ones in order to be more efficient, deliver better results, problem solve, and optimize opportunity. 
  6. Demonstrated ability to have transparent and professional conversations with team members and provide and accept constructive feedback with respect. 
  7. Ability to understand and analyze complex regulatory and business issues, specifically in higher education.

The salary range for this position starts at $61,000.

Benefits are provided through our parent company, Ascendium Education Group. An overview of the benefits package can be reviewed, here.

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