Social Media Intern

Responsibilities:

• Partner with social & digital marketing and segment leadership to develop and coordinate a social media strategy and content supporting the launch and growth of the Sherwin-Williams DesignHouse physical location and website.
• Create social channel content to reach and appeal to the Industrial Design community and CMF (Color, Materials & Finish) network-creating credibility and visibility for Sherwin Williams.
• Work with Design Segments leadership and marketing operations to create a unique and appropriate tone of voice for the target users.
• Assist with management of social media accounts (Facebook, Instagram & Twitter, LinkedIn, Youtube and others as appropriate), ensuring a consistent voice and uniform content for posts, graphics and additional content.
• Contribute to the development and publishing of updates on all relevant channels at the assigned frequency (Tweets: Daily, Instagram: 3X Weekly, Linked In 2X Weekly)
• Assist Design Segments Director and marketing operations to create and implement channel-specific campaigns to increase traffic.
• Work with key members of the Design Segment Team to create and edit content into relevant formats for different channels including, but not limited to: tweets, case studies, pod casts, interviews, graphics & imagery.
• Create and communicate monthly social media metrics report with metric analysis and improvement recommendations.
• Benchmark competitive and select “goal” accounts for best practices and development areas.
• Develop communications promoting upcoming meetings and events and provide logistical support to event teams as needed.
• Uses social media and content strategies to increase the number of followers and overall engagement for each channel.
• Makes recommendations on needed content and potential budgets for specific content creation.
• Uses metrics to communicate impact of social media activities.
• Responsible for coordinating communication calendar between different marketing communication organizations (business vs corporate).
• Communicate content needs to keep material fresh, relevant and frequent enough to stratify the needs of different social media channels.
• Ability to adapt quickly to situational needs and think quickly to create responses.
• Must be able to work all scheduled hours
• Overnight travel may be required at times
• 5%, may be asked to attend key industry events if available.

Requirements:

• Required to have a High School Diploma and enrolment in 4 Year College (Junior or Senior Year), 3.0 GPA Minimum 
• Preferred: Potential Majors: Relevant Business, Design or Communication Majors - e.g. Marketing, Advertising, Graphics Design, Mass Communications 
• PC Skills; Microsoft Office applications (Word, Excel. PowerPoint) 
• Working knowledge of social media platforms - Twitter, Instagram, LinkedIn 

Preferred:

• Previous work with non-personal social media accounts (Work, School, and Organizational). 
• Portfolio of communication is required. 
• Specific course work on Public Relations, Business or Mass Communication or Social Media marketing tactics 
• Proven written communications skills and an interest in both short and long copy creation 
• Excellent verbal communication skills 
• Proven ability to work collaboratively with teams

Physical Requirements:

• Must be able to sit, stand, hear, and see on a constant basis. 
• Must be able to walk, write, and type on a frequent basis. 
• Must be able to bend, carry, reach, push, and pull on an occasional basis. 
• Must be able to communicate verbally and in writing 
• Employee must be able to tolerate non-toxic paint odors and be able to wear a respirator as required. 
• Employee must be able to operate a computer and communicate via telephone. 
• Some domestic and global travel to other locations, meetings and/or seminars is required.