The Social Media Strategist is accountable for developing and implementing a comprehensive social media strategy supporting Prime Therapeutics’ business goals. This position will ensure key message alignment and a comprehensive brand voice across all social channels and provide consultation for internal partners across the enterprise, as well as for owner/client Blue Cross Blue Shield organizations with the goal of maximizing the value of social media programs. This role is accountable for monitoring analytics, providing insights, and refining strategy as needed to maximize engagement.