Social Strategy and Influencer Manager

Overview:

To ensure everyone knows Sleep Number, and how improved sleep can improve their life, the Social Strategy and Influencer Manager will work closely with the Sleep Number Social team to: 1) Support the strategy development and implementation across all Social platforms 2) Lead influencer engagement, and 3) Support priority Media projects.

Primary Responsibilities:

You thrive in a fast-paced environment and love project managing multiple projects. You’re a people person with a passion for influencer marketing and creative social writing skills; you’re ready to lean-in on one of the fastest-growing teams in Marketing.

Social Content (approximately 60% of role)

• Support Manager to develop individual Social platform strategies, as well as content strategies, then project manage the internal Creative team, Social Community & Content Specialist & external agency partners from ideation to execution 
• Manage select creative briefs/campaigns and update internal creative documents to meet deadlines 
• Work closely with the Social Community & Content Specialist to drive workflow and consistency across content and campaigns 
• Partner with Manager to implement best practices on an ongoing basis, design all creative (including video) for each platform/unit and audience, and share updates about platform changes 
• Lead analyzing of reports to understand content’s impact on paid media strategies (and vice versa); partner with paid team to optimize both content, audiences and campaigns

Influencer Engagement (approximately 20% of role)

Manage influencer engagement programs; provide daily support to external blogger networks, one-off influencers including, but not limited to:

• Day-to-day relationship management (calls, emails, meetings) 
• Identification and securement of best influencers; negotiate partnerships 
• Blogger network management 
• Recap report compilation
• Internal cross-functional plan integration

Priority Media Projects (approximately 20% of role)

• Lead efforts with external teams for priority Media projects (including priority markets like Manhattan) 
• Manage partner relationships 
• Develop strategy and cross-functional plan 
• Identify and secure best influencers; negotiate partnerships 
• Lead event efforts in partnership with Events team

Position Requirements:

• 4-year bachelor’s degree in communications, public relations, journalism, integrated marketing, or social media 
• 3-5+ years social media, communications, marketing, PR or related background required 
• Agency experience preferred, but not required

Knowledge, Skills & Abilities:

• Strong project management experience and organizational skills required 
• Able to be flexible and to handle multiple projects in an organized, timely manner required 
• Influencer program or blogger relationship management & negotiation experience required 
• Social media/online writing experience and working knowledge of social media platforms required 
• Strong computer skills required: Microsoft Office Suite; especially Excel and PowerPoint 
• Consumer products or retail experience preferred 
• Able to organize, prioritize work, meet deadlines and work independently 
• Able to work well in a fast-paced, ever-changing environment 
• Able to follow schedules and complete required documentation and reports 
• Able to remain calm under pressure 
• Able to tactfully make decisions based on what’s best for the customer