Social Strategy and Influencer Manager

Sleep Number

About Us:

We’re passionate about improving lives through innovative sleep solutions. Join Sleep Number as we create a new future: a world with connected sleep at the center of well-being.

  • 550 Sleep Number® stores with more than 4,000 employees nationwide 
  • Headquartered in Minneapolis, Minnesota, with manufacturing and distribution facilities in South Carolina and Utah and a customer contact center in Louisiana 
  • Innovator in smart bed technology with Silicon Valley-based SleepIQ® LABS 
  • Exclusive owner of the end-to-end experience: manufacturer, marketer, retailer and servicer of the Sleep Number® bed 
  • More than $1.4 billion annual revenue in 2017

Position Details

Social Strategy and Influencer Manager
Twin Cities Metro
Minneapolis, MN


To ensure everyone knows Sleep Number, and how improved sleep can improve their life, the Social Strategy and Influencer Manager will work closely with the Sleep Number Social team to: 1) Support the strategy development and implementation across all Social platforms 2) Lead influencer engagement, and 3) Support priority Media projects.

Primary Responsibilities:

You thrive in a fast-paced environment and love project managing multiple projects. You’re a people person with a passion for influencer marketing and creative social writing skills; you’re ready to lean-in on one of the fastest-growing teams in Marketing.

Social Content (approximately 60% of role)

  • Support Manager to develop individual Social platform strategies, as well as content strategies, then project manage the internal Creative team, Social Community & Content Specialist & external agency partners from ideation to execution 
  • Manage select creative briefs/campaigns and update internal creative documents to meet deadlines 
  • Work closely with the Social Community & Content Specialist to drive workflow and consistency across content and campaigns 
  • Partner with Manager to implement best practices on an ongoing basis, design all creative (including video) for each platform/unit and audience, and share updates about platform changes 
  • Lead analyzing of reports to understand content’s impact on paid media strategies (and vice versa); partner with paid team to optimize both content, audiences and campaigns

Influencer Engagement (approximately 20% of role)

Manage influencer engagement programs; provide daily support to external blogger networks, one-off influencers including, but not limited to:

  • Day-to-day relationship management (calls, emails, meetings) 
  • Identification and securement of best influencers; negotiate partnerships 
  • Blogger network management 
  • Recap report compilation
  • Internal cross-functional plan integration

Priority Media Projects (approximately 20% of role)

  • Lead efforts with external teams for priority Media projects (including priority markets like Manhattan) 
  • Manage partner relationships 
  • Develop strategy and cross-functional plan 
  • Identify and secure best influencers; negotiate partnerships 
  • Lead event efforts in partnership with Events team

Position Requirements:

  • 4-year bachelor’s degree in communications, public relations, journalism, integrated marketing, or social media 
  • 3-5+ years social media, communications, marketing, PR or related background required 
  • Agency experience preferred, but not required

Knowledge, Skills & Abilities:

  • Strong project management experience and organizational skills required 
  • Able to be flexible and to handle multiple projects in an organized, timely manner required 
  • Influencer program or blogger relationship management & negotiation experience required 
  • Social media/online writing experience and working knowledge of social media platforms required 
  • Strong computer skills required: Microsoft Office Suite; especially Excel and PowerPoint 
  • Consumer products or retail experience preferred 
  • Able to organize, prioritize work, meet deadlines and work independently 
  • Able to work well in a fast-paced, ever-changing environment 
  • Able to follow schedules and complete required documentation and reports 
  • Able to remain calm under pressure 
  • Able to tactfully make decisions based on what’s best for the customer

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