It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.
Have what it takes? Join us.
Senior Manager, Digital Marketing leads the global web, search and social media marketing team supporting all Life Fitness brands. The Senior Manager, Digital Marketing is responsible for strategic leadership and management of web-based marketing and digital tools including multi-brand and multilingual websites, search engine marketing and social media. This position acts as lead project manager to ensure all global web, search, and social media projects achieve marketing goals, are technically sound, are completed on time and budget, and meet business goals and stakeholder expectations. Provide team leadership, define and refine processes, provide international counsel, and oversee internal and external resources and agency personnel charged with producing digital assets for Life Fitness.
The successful candidate will have experience across the digital spectrum with deep focus and expertise specifically in website, search and social media marketing. The ideal candidate will have experience working simultaneously across multiple brands and will have managed multilingual international digital marketing initiatives. The successful candidate must be results-oriented with a proven ability to evolve and improve the performance of digital channels including driving traffic, sales, leads, conversion and overall results.
Responsibilities will include project management of all web, search and social media projects, ownership/management and evolution of global web properties, ownership of global social media channels, leadership of organic and paid search program, ownership of the web/search/social strategy and plan, management of the web/search/social team, and management of 3rd party vendors and agencies. This position will work in a team environment interacting and coordinating with several functions including creative, product & segment marketing, sales, IT and international.