Sr. Manager, Public Relations

As the Sr. Manager of Consumer PR, you and your team directly influence the awareness, consideration, and perceptions that customers have of CUNA Mutual Group’s consumer brands, products and services. The consumer brands of CUNA Mutual are focused on developing products, solutions and services that help hard-working families build and achieve financial security.

This role is accountable for developing, executing and measuring the success of consumer-facing PR and social media strategies and programs, including the creation of a proactive, earned media strategy for national, regional and local media. This role also serves as the company’s spokesperson for consumer media (available 24/7), manages and holds agency partners accountable, and leads the day-to-day team to deliver results that drive the business forward.

The ideal candidate will have strong existing consumer media relationships and a proven track record of securing consumer media placements targeting specific audiences for starter and challenger brands.

The ability to collaborate across several internal teams, including corporate and B2B media relations, media, channels, communications, subject matter experts, and senior executives is also required.

The ability to lead by example with a positive attitude and thrive in a fast-paced, agile environment is a must.

Prior consumer crisis communication experience is preferred. Your work will focus on: People leadership.

You will be accountable for leading, coaching and building your team and agency partners into a results-oriented, high-performing team, accountable for building and executing the organization’s first broad consumer PR strategy.

Serving as the primary advisor to the Vice President of Consumer Brand, other senior-level executives, peers and cross-functional teams, on media strategies and best practices required to establish CUNA Mutual Group’s consumer brands as trusted solutions to help our customers build financial security.

Developing, maintaining and educating the organization in best practices associated with consumer media, PR, social media and consumer crisis communications.

Managing and optimizing external agency relationships as an extension of your team– ensuring agency partners are held accountable.

Collaborating with corporate and B2B PR and social teams to coordinate and align efforts that deliver maximized results on behalf of the enterprise.

Job Requirements:

• Bachelor’s degree in business, communications, marketing, journalism or related field. 10+ years of relevant experience.
• Experience in both agency and corporate settings preferred.
• Experience managing agency partners required
• Prior experience developing and executing consumer PR and social media strategies and programs
• Ability to influence and interact with people at all levels of the organization, building trust and mutual respect with key stakeholders
• Demonstrated ability to drive ideas to execution; someone who is strategic, creative and makes things happen.
• Ability to lead and manage teams in the development and execution of PR and social media strategies, marketing plans/budgets and business case development Maintain confidentiality of information
• Strong, compelling and proficient writer with a strong grasp of AP style.
• Practices accountability: say what you do/mean and mean what you say/do.
• Excellent communication, presentation and public speaking skills.
• Experience interacting with executive leadership.
• Innovation and product launch experience preferred. Previous consumer marketing experience.