As a Sr. Media Analyst, you are responsible for planning and scheduling Target Media Network’s (TMN) client / brand marketing to ensure digital media plans are built from strategic insights and set to deliver optimal results based on the campaign objectives or desired RFP KPI's. This person is extremely knowledgeable in the digital space and keeps senior management aware of current trends, techniques, and technologies.
In addition, this role will be responsible for, but not limited to, media campaign insights, ad inventory and revenue forecasting, yield management, and national RFP responses. The TMN Media team creates digital media plans and proposals for clients, responds to RFIs & RFPs, drives operational efficiencies, increases campaign performance and yield across a network of display, exchange, mobile, social, email, search, and other solutions.
Additionally, the team delivers campaign results and actionable insights to clients. This position requires a detail-oriented, analytical focus with extensive knowledge of digital advertising, using ad technology, and a proven track record in operational excellence.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.