Web Analytics Analyst

Kohler Co.

Since 1873, our life's work has been to contribute to a higher level of gracious living for those who are touched by our products and services. Today, over 50 leading edge Kohler brands deliver on that promise to customers on six continents- a testament to the craft of over 30,000 Associates and the culture in which they operate. As Kohler associates we are stewards of our craft, our culture, our environment and our communities. We care about our work and are committed to a single level of quality. We forge our own path. And in turn, experience the joy of discovery and the opportunity to grow. From product marketing to golf course maintenance; from housekeeping to developing the next big innovation in bathing products, your career path is only limited by your desires. Kohler Hospitality offers a friendly work environment, associate discounts and other benefits. To ensure a safe and healthy work environment we test all new associates for substance abuse. Kohler Co. is an equal opportunity employer.

https://www.us.kohler.com/us/

Position Details

Web Analytics Analyst
Job
Full-time
10/12/2018
Northeast Wisconsin
Kohler, WI

The position of Web Analytics Analyst will drive best practices in our web, omni-channel and digital reporting, including site engagement and voice of consumer analysis for multiple web properties. This candidate will spend their time partnering with communications and business stakeholders to help determine the impact of our digital efforts and expanding/integrating our voice of customer and visitor satisfaction programs.

The individual in this role will create and deliver best-in-class reporting and analytics that is fully integrated with the overarching communication goals and that achieves the business objective.

Specific Responsibilities:

  • Independently build, manage, and continuously improve Kohler site optimization, voice of customer research and testing programs across multiple business units and various websites.
  • Lead weekly, monthly and quarterly reporting efforts for key businesses including channel attribution, site engagement and recommendations.
  • Deliver actionable insights, analyses and recommendations that shape and inform day-to-day online strategies and long-term optimization.
  • Drive continuous improvement of voice of customer, customer satisfaction and net promoter score methods by engaging the analytics community and sharing learnings with the broader Digital team.
  • Partner with Kohler leadership, marketers, analytics, creative, technical development, IT and vendors.
  • Promote a culture of data driven decision-making.
  • Analyze data to identify opportunities and make recommendations.
  • Lead projects to be on schedule, on budget and within scope.
  • Analyze data sets to make recommendations by providing comprehensive, visually appealing, in-depth analysis.
  • Must be tech savvy, have an analytical mind and enjoy optimizing through curated ‘test, measure, iterate, test again’ processes.
  • Four-year degree required. Emphasis in Business, Marketing, Communications, Mathematics, Market Research, Web Analytics or related field preferred.
  • Three to five years of experience in digital analytics.
  • Extensive knowledge of Microsoft Office, particularly Excel, Word and PowerPoint required.
  • Familiarity with programs including, Adobe Analytics, ObservePoint, Tableau, and Microsoft Power BI.
  • Must be a team player with strong communication and interpersonal skills.
  • Demonstrated ability to interpret and communicate findings to technical and non-technical audiences.
  • Demonstrates the ability to learn quickly in technical and creative environments, while delivering quality work.
  • Ability to work with cross-functional teams.
  • Detail-oriented and possess excellent organization skills.
  • Motivated by continuing education (seminars, classes, magazines, books, etc.).
  • Embrace the role of a teacher to educate Communications and Marketing staff to promote a culture of data-driven decision-making.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler. In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohler.com.

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.


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